Wishmart

Wishmart is an e-commerce platform that users can use to buy groceries, personal care, dairy items and household items as well at a very reasonable price bracket. And the application has very user-friendly and easy to use tools to enhance customer experience.

Design Process

Wishmart is an e-commerce platform that users can use to buy groceries, personal care, dairy items and household items as well at a very reasonable price bracket. And the application has very user-friendly and easy to use tools to enhance customer experience.

Research & Analysis

The goal of this business is to set apart the historic method of shopping grocery. Those mart queues are not so organized. Online platforms are both buyers and seller friendly.

Target Audience

Everyone that owns a smartphone and who's interested in buying grocery online.
Main Focus - Smartphone Owners
Age Group - 16 years+
Location - Urban and semi-urban areas
Income Group - Middle class to higher

Competitive Analysis

Experience map for online grocery map

User Research

Interview Questions

Style Guide

Green is the color of nature as it connected with environment which can grab users attention easily. It is associated with meanings of growth, relaxation, harmony, freshness and fertility.

Usability Testing

1. The application is easy to access and users have a bug free experience.
2. All the features, layout and designs are very handy, anyone can use them with basic knowledge of smartphones.
3. Products and services are categorized in such way that customers can choose and switch between products very easily.
4. No subscription charges are there so this is ready to go application by just singing in.
5. Symbols, colors and logo of the application is stick to basic so that it is easy to identify and buy products.
6. Save for later option should have available with more item space, so to add as many as customer want.